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See also: Sales Performance Improvement and Sales Process Workshops
How to ensure a permanent and sustainable increase in sales results.
This is the most frequent problem Sales Directors and Managers are faced with. How to increase sales results. More importantly, how to increase sales results without price cutting, loss leading offers or
sacrificing reputation and credibility.
For whatever reason, from time to time most sales teams need to 'turn up the heat'. But how do you achieve more sales to achieve the required 'result'?
Based on our detailed research of 2663 sales organisations, and our expertise in the field of sales performance we provide here a powerful framework proven to create sustainable sales
growth within sales teams.
You can't 'do' a result.
Results are the outcome we achieve - you can't 'do' a result. Results are a consequence of other causes. The quickest way to increase sales results is by improving the performance of sales people. There are a
number of elements that create performance: 
The Iceberg Model
1. The quality and quantity of sales activities will have an impact on overall performance. For example the number of calls made to new prospects, what actions the salesperson takes to accelerate their prospects through
the pipeline etc.
2. The level of skill and knowledge the salesperson possesses when in front of the prospect/customer. For example their ability to build rapport, how they answer questions to discover the prospect's requirements etc.
3. Beliefs that each salesperson holds in their mind can help or hinder their performance. For example if salespeople believe that being able to offer cheaper prices would win them more business then they will
unconsciously create more price objections. Beliefs and mindset are often an area that many organisations find the hardest area to address.
4. Finally a person's values will have an impact on their performance because values are what is fundamentally important to us and are the fuel that drive our behaviour. For example if we aren't motivated to want to
achieve our targets or lack the motivation to want to develop then this will negatively impact on our overall sales performance.
The ideal sales performance improvement system
The ideal sales performance improvement system should always seek to address all these areas detailed on The Iceberg Model. Our research pioneered the creation of a solution to
specifically address these issues and help sales leaders to achieve sustainable sales results.
This system is called The Sales Activator®, a unique and award winning solution to sales team development now being used by some of the world's top companies. The way The
Sales Activator® addresses the key issues above is
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Activity development is provided through The Trynamic Sales ProcessTM whilst
Knowledge and Skills are addressed through The Selling GameTM and a series of powerful bite sized self - development modules.
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Limiting Beliefs are changed through the process of playing unique and entertaining sales games contained within the system because of the sharing of best practices by colleagues. This creates the 'possibility of possibilities' in participants minds which can start to shift beliefs.
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Values are linked to motivation, and motivation drives behaviour. If salespeople are enjoying their development by playing fun but powerfully effective games in a competitive environment the organisation will begin to create an environment where salespeople become 'hooked' on their own
development. That's another reason why the two games contained within The Sales Activator® are so important for creating 'The Fun Factor'.
Click here to discover what's contained within The Sales Activator® or learn more from our detailed Research Paper " The Five
Most Critical Issues Facing Sales Directors Today".
See also our: Sales Performance Improvement and Sales Process Workshops
Free Demonstration session
If you would you like to see a free demonstration of The Sales Activator® click here. Alternatively, to find out more about The Sales Activator® and how it could boost your sales team performance click
here.
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